The path to D2C success can be a tricky one. And we read daily of the brands who are struggling one day and climbing the next. It’s a game of survival too now as legacy brands are getting in to the picture. D2C marketing leaders need to put on their brandhacker hats and drive forward. So, we sat down and decided we’d start a currated story resource for us marketers to learn from these rising D2C brand leaders, asking them: now don’t give away all your secrets, but can you throw us marketers a bone with a success or insights story here and there on: who you are, how you got to where you are, how your are managing your brand’s purpose, narrative, funnel, CAC, CLV; if you could do /have done things differently, what would those tips be?
So here it goes; our story collection process. Please contribute! Insights await!