Survey says……

Answer some questions, and receive a $10 Starbucks card ☕

What is it about your brand narrative that drives your customers to engage?
What do you believe are the biggest threats to challenger brands over the next 12-24 months? (Select up to three)
What do you believe are the most important, defining characteristics of your challenger brand? (Select up to four)
Do you feel the following are competitive advantages or disadvantages for your challenger brand over traditional, established brands?
How challenging will the following issues be for your brand over the next 12-24 months?
Which of the following paid marketing and advertising channels is your brand currently using? (Select all that apply)
Which of the following KPIs is most important to your brand?
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Which of the following statements best describes the impact of challenger brands on your brand’s product category:
Do you feel the following are competitive advantages or disadvantages for your challenger brand over traditional, established brands?
It's harder for challenger brands to have an impact today than it was 2-3 years ago Challenger brands are the dot-coms of today and their bubbles will eventually burst Over the next 12-24 months, many challenger brands will be acquired by established/legacy brands The longer term business models for challenger brands are often over estimated Brand storytelling is more important than actual products or challenger brands For challenger brands the CMO has a more important role than the CEO We've only seen the tip of the iceberg for challenger brands