Digital Strategy Workshop

Digital Strategy Workshop

Experience the building of a 2013 digital paid, earned, owned strategy in real-time

Featuring panelists from BrightEdge, ABC News Digital, WIT Strategy

When: Monday, November 5th at 6:30 PM @ Dewey's Flatiron

RSVP Here.

You're building a client 2013 digital strategy recommendation now and need to know what are the key Paid, Earned and Owned Media principles you should build it around for 2013. What approaches and ideas should you focus on now so that your ideas will stick with your target consumers in 2013?  In our next brandhackers, we will bring forth a line up from the three digital verticals to shine some light on the key approaches you should be leveraging to drive ROI and consumer engagement. All this driven by the goals of a Client Account Lead. You'll thus experience the building of a 2013 digital strategy in real-time where the needs of the company may conflict with the needs of the company's consumers.

What You’ll Get from Attending

• Networking with some cool brandhackers
• Digital insights from key opinion leaders respectively from the Paid Media, Earned Media and Owned Media
• Learn how paid, earned and owned media can effectively leverage each other, or not
• The key digital KPIs a brand is looking to drive for 2013 and how they assess the funding and planning of a holistic digital strategy
• Learn what digital tools and tactics may be being overly-hyped in 2012 that won't actually pan out in 2013 and beyond

Panel:

• Paid Media Lead: Kendall Allen, WIT Strategy (Search, Display, Paid Video, RTB)
• Earned Media Lead: Eric Herbel, BrightEdge (Social Media/SEO, G+, Facebook, YouTube UGC, Twitter, Pinterest)
• Owned Media Lead: Nef Araia, ABC News Digital (Website, Mobile Apps, YouTube Brand Channel, Email)
• Account Lead: TBD

What is Brandhackers Digital Insights?

#Brandhackers Digital Insights is a Manhattan Meetup and social network showcasing prominent and rising digital marketing opinion leaders providing an environment bringing people, technology and brands together. Visit our blog at www.brandhackers.com or our Facebook and G+ Communities

Tweet our events referencing #brandhackers

We will be meeting at Dewey's Flatiron at 210 5th Avenue near 25th Street near Madison Square Park. Map is found here.

6:30-7:00 - Pre-Networking

7:00-8:00 - Brandhacker's "Digital Strategy Workshop" Meetup

8:00-8:30 - Post Networking

Drink Specials typically include:

• $5 well drinks

• $4 Bud Light and Miller Light

• $5 Cosmos

• Reduced rate for wine (maybe $5 or $6 per glass)

**Make sure to check in at "Brandhackers" on FourSquare and Facebook the night of the event and look for us on the Meetup iPhone App***Please submit all user-generated event pics, videos and audio files to hack@brandhacker.com to populate our blog, Flickr, Facebook and YouTube channel***entrance fee pays for venue fees