Brandhacker Infographic Rating (Hackin!, Status Quo, Lame): Hackin!
If you wanted to reach women on mobile devices in the UK; this was the year to invest. mCommerce, Social Commerce, eRetailing - the industry has a lot of labels applied to it. In this mobile industry infographic eDigital Research assess the UK mobile consumer market and upon analyzing the data, it's clear there is one major culprit to the rise of mobile commerce in the UK: Women.
Key insights include that Nokia is decreasing in smartphone marketshare, while Samsung is continually growing in share. The other major insight is that the highest growing mobile purchase sectors include:
- Beauty Products
- Household supplies
It's clear that the rise in fashion mobile purchases (as well as all of health products, beauty products and household supplies) is likely due to the dramatic increase of women and younger ages owning smartphones. Perhaps in thanks to the marketing work of Samsung and partners.