Brandhacker Infographic Rating (Hackin!, Status Quo, Lame): Hackin!
Sure there are changes in the SEO industry due to Panda and Google Semantics & Knowledge Graph tweaks, but everyone I speak to has some core basic SEO fundamental questions about how much things will change with the Google algorithm. One thing is for sure, there will be a more "human intelligence and intent elements" to Search going forward. As Erin Everhart at Mashable puts it:
In order to rank well in semantic search, you don’t just have to put your keywords in the right places, you have to figure out the actual meaning behind those keywords and create content around that specifically. That puts more emphasis on your keyword research.Building authority for your website is like always maintaining and oiling a machine, no doubt. But with a website it's about oiling it with: 1) links, 2) social media connections and 3) content. In this visually unappealing infographic by Vertical Measures, I pick out some key tips for successful SEO which, well, make its appearance irrelevant to its value (for now). Look for future posts on how SEO will change and how your brand will be not only competing with competitor content and keyword, but also with Google itself.
Brandhacker Key Tips & Insights:
- Integrate a blog into your website, your site will therefore rank higher due to the increased inbound links
- When you post content to your blog or website, always make sure to post to the social nets
- So many people think it's a no-brainer, but a simple "How To" document to you can be a treasure to someone who has no digital background; make that document into an eBook?
- Create a branded SlideShare powerpoint deck and have links back to your consulting website
- Have you targeted .edu and .gov links? You should, these are rare and no one else targets them. You could out-traffic your competitor easily by exchanging links with .edu and .gov sites