In Scott Hoffman and Ben Casnocha's book "Startup of You" we get not only a reason to use LinkedIn daily, but also a reason to shut the covers of our "What Color Is Your Parachute" book from yester-year. (How long have I been telling the publishers of that book that they should develop an interactive experience to guide job seekers through a 'search funnel')? A WHILE.
Buy "The Start-Up of You" because it's good. I've actually been living this diagram above for most of my career:
- I've remade myself as I grow and as the world changes
- I network a lot
- I long ago adopted the "permanent beta mindset"
- I've taken intelligent risks (and not so intelligent)
- I try to help others by constantly vetting digital tools and recommending what works and what doesn't for brands
But I'm still not a CEO of a company. But I am the CEO of 'me'. So the question is, can you be the CEO of you? While growing up we were all told to be MadMen type "company men" and do what we loved; today that story isn't well read. Today we are "self men" and we do what we grow in to. Why? There's just so much opportunity out there and riches and experiences for the taking. Read this book. The most interesting advice they give: "Develop an 'interesting people fund'". Brilliant.
