Who really determines the success of your business?
Author Aaron Shapiro, CEO of digital agency Huge, will lead an overview of his recent book, "Users Not Customers"
If you think "the customer is king," you're probably falling behind. Today's most powerful growth engine is users - people who interact with a company through digital media and technologyeven if they never spent a dime. Become indispensable to users and the profits will follow.
Shapiro argues that every business needs to stop obsessing about customers and start creating powerful user experiences. This is a fundamental strategic shift that affects every aspect of an organization. Rather than just trying to get people to buy stuff, the companies that truly excel at home in on the user experience at every level:
- They focus on their users' true needs
- They make their technology disposable
- They market themselves in a way that truly inspires their users
When: Monday, January 23rd, 2012. 6:30 PM. RSVP Here.