Image via WikipediaObservation: Consumers believe that when they support companies like Whole Foods, Burt's Bees and Lowes, they do more than just shop. They align themselves with businesses that do good things for the environment (e.g. eco-sensibility).
Data Resource: This green paper provides research findings from the Earthsense Eco-Insights Survey on how consumers perceive corporate environmental responsibility.
Digital Insight: With the continued growth and importance of eco-initiatives to consumers, digital brand marketers need to constantly remind consumers how "doing business digital" and clicking that "no-paper" billing checkbox is a first step toward a consumer generated digital eco-strategy (yes, the next trend in marketing).