Wearable-Computer Market: $6 billion by 2016

If you are contemplating a job for the future, you should consider becoming a developer for wearable computing. Why? Because the wearable-computer market may swell to $6 billion by 2016, according to Wellingborough, U.K.-based IMS Research.



So, what the heck is "wearable computing". In short, its bringing digital, mobile, website and app functionality into clothing, watches, health monitors and computerized spectacles, like Google Glass. We're talking sensors that monitor your sleep, walking steps, body temperature - in essence connecting you to the Matrix holistically. Sounds sci-fi, right? But the reality is here.

 What are the steps you should be taking with your brand to begin integrate these new digital brand h@acks into your marketing communications programs?

1. Put yourself into the shoes of your users
2. Brainstorm ideas that will give them reasons to love your brand, but more importantly love your brand consumer-user experience
3. Develop a digital relevancy framework which aligns to their daily customer journey
4. Give your target customers the tools to help them build their own journies to your brand
5. Tie in offers, rewards and loyalty incentives, but foremost make their experience with your brand easy, memorable and something they want to "do" again.

Are you ready to integrate wearable technologies into your brand marketing communications? In what ways can you offer your customers not only product, but experiences?

Apple's Genius Bar Purpose: User Experience

Every visit the Apple Genius Bar? You visited to get your Apple product fixed, right? Amazing when it first was launched, a customer could go right into the store and attempt to get their broken item fixed. Funny thing is, though, the real purpose of the Genius Bar for Apple isn't really to "fix things". (You must be aware that many items are unfixable in store and must be sent in to a centralized warehouse for repair - just like any other retailer.)

The real purpose of the Apple Genius Bar is User Experience. The first job of the Genius is to acknowledge your problem and to change how you feel. Need proof? Google a search on Genius Bar Training for Apple and you'll learn that Apple Geniuses get TWICE as much training in changing how the customer feels as they do in solving tech problems. The Bar is there to make customers feel better than when they walked in.
Brandh@ck Insight: If you want your customer to be happy, allow them to be heard through a customer experience strategy. Don't allow them to be heard or don't empathize with their immediate problems and they will defect.

Google Glass SNL Parody

UX Search Queries On The Rise

In an analysis of UX vs Branding search queries over the past year, its clear UX is on the rise, particularly in 2013. While branding was the rage for the past decade, the new decade before us is where branding and UX work together seamlessly.


Is your agency poised for this new decade? Ask yourself these key questions to make sure you are starting off on the right foot:

1. Do you have a business strategy?
2.  Have you done some competitive benchmarking?
3.  Do you have a web analytics platform lined up?
4.  Do you have a behavioral segmentation, personas or usage scenarios created? 
5. Do you know how to conduct interaction modeling? 
6. Have you prioritized new features and functionalities? 
7. Have you assessed social / mobile / local goals? 

With the fusion of UX and branding at a key fusion point in business strategy, what are your next steps to bring this all together? At this point your UX leads should be reporting into Creative vs. UX reporting into Technology. Is this the case in your agency?

What Every CEO Needs to Know About UX

Wearable Technologies Review: Omni Freeze Zero

The Future of Online Digital Marketing 2012 -2015

UX Tutorial by Koozia's Gemma

What Is Co-Creation?

Strategically Converging Paid, Earned & Owned

The Converged Media Imperative: How Brands Must Combine Paid, Owned & Earned Media from Altimeter Group Network on SlideShare

Microsoft 2020 Technology Future Vision

Welcome to the 2030s (Future Timeline Events 2030-2039)

Technologies of the Future 2013

Connected Consumer Purchase Decision Matrix (Solis)

The Disciplines of UX Design

The Disciplines of User Experience Design infographic by envisprecisely.

Google Glass: "An iPhone Attached to Your Face"

What would they do with Google Glass?

From TechCrunch:

I would create information retrieval apps that work with the Glass #ifihadglass – like repair information, etc. [link]

we build an entirely new shopping app leveraging the power of glass+android. [link]

I’d make a http://t.co/WWcsHNbZcD app so that little “icons of trust” hover over user heads. I’d know who to trust, instantly/ [link]

I’d build an application for travelers to keep in touch with their loved ones. Show beauty is in the eye of the Glass holder. [link]

I’d develop a micro-expression detector that would enable appropriate responses to the sometimes subtle reactions in others.   [link]

I would develop innovative apps for publications [link]

I’d create an app that had real-time information about cabs when you looked at their taxi number using AR #ifihadglass [link]

Being partially blind, #ifihadglass I’d use it to augment my lack of peripheral vision, use presence apps to avoid bumping into others, etc.[link]

I’d help develop new applications for its use in health & medicine & inspire others to as well http://t.co/JKNXWI4Dyk [link]

I’d write apps for smartwatches that display tokens for the Glass to pick up and display expanded information @projectglass [link]

I’d make mashups with @LeapMotionDev for augmented reality apps like these http://t.co/JZlTdeD0rc and evangelize to devs [link]

I would develop a driving safety app to help decrease driver distraction, detect drowsiness, and display upcoming road concerns [link]

I’d create a ski app to show you speed, distance, calories. Take action pics in series. Add sensors to jacket for more safety. [link]

i’d create a skill/barter app where people could indicate skills/goods they have/need for trade. Haves/needs appear overhead.[link]

I’d create the ultimate nerd app — crosshairs. [link]

I create an app to show people how much carbon energy they were using. [link]

develop apps that can be useful for parents and children like medical [link]

I’d make an app that converts the sheet music you see into a MIDI file. =D [link]

I’d explore applications for education [link]

I would build apps for people who shop. [link]

I would create an input and recall application for just.me – an app that enables us to capture, share and remember our life. [link]

I would build an app to display key running and heart rate data to me while I run and bike/ [link]

I’d create an app called momento that allowed me to remember where things are by using playback. [link]

I would build applications for dentists, doctors, and manufacturers to empower the industrial AR dream. [link]

I would build a dating app (that would inevitably be deemed creepy). [link]

i’d create an app to help ppl with their dieting/eating habits by showing you nutrition info for things you eat. (hook me up) [link]

I will create a face recognition app to remind me the name of the people I meet and count how much time I spend with them. [link]

I would explore and write about the possible retail applications… i.e., shop my glass off [link]

I would develop a location and image recognition based augmented reality app for blind or visually impaired people. [link]

I would build a persistent knowledge AI: build an application to automatically bring search results apropos of conversation [link]

I would develop some kind of app to help children develop art skills. [link]

I would immediately start on my commute/family trip tracking assistance app, and wear glass daily on… http://t.co/T7dneqFsfN [link]

To prevent and reduce obesity, with an app that records physical activity and food intake to provide nutritional guide #ifihadglass [link]

Check out Tour, a concept guided tour app for Google Glass #ifihadglass . Making the invisible visible http://t.co/GZsFZrvVi1 [link]

I would write an app to identify lawmakers on the fly. A covert visual shazam. [link]

I’d write an app to make it easier to read nutrition facts on processed food [link]

We would use our AR to make the best ever #travel app with information about monument/landscape and boards translation overlay #ifihadglass[link]

I want to make an app that helps deaf people “see” what others are talking about. [link]

I would build a speedometer app to track my top and average speeds while luging, http://t.co/RnDFKyFw5w [link]

build an app that suggests people to meet based on who is nearby. [link]

I would write a running app that would show the @strava route names and course records of whatever streets I was running on[link]

I would use the heads-up/subject-overlay attributes to make better apps for healthcare professionals, researchers and students [link]

I would work to find applications for its use in hospitals and other healthcare settings. [link]

I would create GhostRunner. An application that enables me to run against my own best time. Visually. http://t.co/wF2loUrOqz [link]

I would create an app that uses facial recognition to reunite lost pets with their parents #ifihadglass http://t.co/zVaD80lWwv [link]

I would build an app capable of taking billboards, and replacing them with things you are trying to remember (or cat pictures).[link]

I would create an app to have the “Yellow Line” at football games in real life. http://t.co/REmY5GrX [link]

I would create a Marine Navigation application for both the casual cruiser and racing sailor #WindSpeed #BuoyLocations [link]

Customer service application that utilizes live video from callers to walk them through solutions #ifihadglass [link]

I’d build an app to identify fashion on the street and find a place to purchase it. #iloveyourdress #wheredidyougetit [link]

I’d write an app that records a minute buffer of video that will save to Google Drive on command. Document amazing things. [link]

I would make a doorbell app, so I could see who’s knocking and easily let them in. http://t.co/fL4gJ3w1DF [link]

#ifihadglass remind people of their appointments, would use Google maps to figure out when to send reminder, ie farther away, earlier ping [link]

Innovate: App 2 reduce gun violence! http://t.co/zCzxF5ESfv [link]

Hands-free teaching! No longer tethered to a laptop or Elmo, limitless creative & practical classrm applications! [link]

Hate it when your Dr. always looks down during your appointment? I’m going to change that with Glass. http://t.co/LnW8po2FfV#ifihadglass [link]

I would create an app to let general aviation pilots prep and fly their airplanes via checklists they can see in the glass. [link]

I’d build in voice-control for all of our features in our products so that customers could use our apps while on the treadmill. [link]

I will test my AR android app for climbing, suggesting improvements, and sharing this experience with the climbing community[link]

I would create an app that would make people, especially young women like myself, feel safe in their current surroundings. [link]

I will develop a driver-training app to detect improper driving behaviors and provide training feedback. [link]

I would develop an application to enable the communication with deaf people by showing a live transcription in Google Glass 1/2 [link]

develop an application for musicians, by entering into a database that would help tablature to play the instrument [link]

I would develop an app that could suggest desired recipes by simply looking into my fridge and scanning its food items [link]

i’d develop an app to help waiters keep track of tables, orders and customer preferences [link]

i would create an app measuring stress levels by the size of your pupils. Data could show stress visualised across the world [link]

I would create a gps app that gave historical information. [link]

I’d develop an app that would alert parents when their teenager isn’t paying attention to the road while driving. [link]

4 Architecture app Glasses could be conected with SketchUp so the clients could se the building proposals directlly on site. [link]

Develop app integrating BIM – construction workers build with greater speed and accuracy – designers visualize concepts in situ [link]

I’d create apps for retailers to survey merchandise, check stock and order replenishments automatically – by looking at shelves [link]

I’d build an app to help first responders get the information they need while keeping their eyes on the subject. [link]

Make an app or hardware mod that understands mood to change UX (based on pupil dilation) #ifihadglass [link]

I would construct a real-time medical history taking app that would record & upload doctor/patient interactions into an EMR! [link]

I’d make apps to control all my Internet of Things with #Android@Home.[link]

I would develop an application that makes home improvement projects easier by replacing measuring tapes and standard box levels [link]

I would develop location aware applications, like auto translate of detected text, information on objects seen etc. [link]

Program smart subtitles to reality. Hyperlink objects. Design apps for self-directed learning #edtech http://t.co/QGE49Q82uC [link]

I would design an app to notify the deaf when a loud noise identifies a hazard outside of their field of view [link]

Use it to create an app the rewards users when they throw their trash away, would take pics to validate it [link]

I would make an application that enables users to crowdsource live coverage of public events. #youtube2 [link]

Think about applications for use with kids and learning disabilities. [link]

I would make them Wi-Fi intuitive with app support so that you can use them to adjust settings on your DSLR or GoPro. [link]

I’d build tools to make quantifying the self across multiple domains easier, more transparent, and more effective than ever. [link]

I’d build info sharing tools for enriching IRL conversations. If I search for something, the friends with me should see result. [link]

Advertising in the Future: Minority Report

Google Shopping

The Future Customer Journey